Ultra-moisturizing post-bleaching procedure shampoo-in-cream for sensitized lightened or highlighted hair. Shampoo-in-cream deeply moisturizes hair post-bleaching. Cleanses the hair while having the consistency of a mask. Boosts hydration for 51% more conditioned hair and +65% more hydrated hair. Strengthens for +87% stronger hair and super nourishes for 2x shinier hair. Awarded by The Zoe Report Beauty Awards Best Color Treatment over 20 in 2021. Product Attributes: