Welcome a brilliantly bright smile with Colgate Optic White Platinum Teeth Whitening Toothpaste. This hydrogen peroxide-based whitening toothpaste includes fluoride in its formula helping users to achieve 10x whiter teeth while also effectively removing tea coffee and wine stains. This patented whitening toothpaste contains 3.5% hydrogen peroxide which works to deeply whiten beyond surface stains helping you to achieve a bright glowing smile. Product Attributes: